Why Per-Contact Pricing Hurts Agencies and Small Businesses
Learn why per-contact pricing models hurt agencies and small businesses — and how Flight helps you send more emails for less.
If you’ve been running email campaigns for a while, you’ve probably seen your bill go up — even when your email volume stays the same.That’s because most platforms charge you per contact, not per email sent.
Here’s why that’s a problem, and what to do instead.
1. You Pay for Dormant Contacts
Inactive subscribers still cost you money
Many subscribers never open your emails — but you still pay for them.
With per-contact pricing, inactive addresses can make up a big chunk of your bill.
2. Scaling is Expensive
Growing lists shouldn’t increase your costs
As your list grows, costs rise.
For agencies managing multiple clients, this can eat into profits quickly.
3. The Wrong Incentive
Platforms get rewarded for your bigger list, not better engagement
Per-contact pricing rewards platforms for larger lists, not better engagement.
You end up paying for quantity instead of quality.
The Alternative: Pay for Sending Capacity
A smarter, cost-efficient pricing model
Instead of paying per contact, pay for how many emails you send.
That way, you can manage large contact lists without the price jumping every month.
How Flight Solves This
Affordable, predictable, high-volume email sending
Flight uses SendGrid’s Essential plan to give you:
- Up to 50,000 emails/month for just $30/month
- No per-contact charges
- Simple campaign tools with resend and follow-up features
- Reliable delivery through SendGrid’s network
If you want predictable pricing and high-volume sending without the bloat,
join Flight’s early access waitlist today →