How to Choose the Best Bulk Email Tool for Agencies (2025 Guide)

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How Agencies Can Choose the Best Bulk Email Tool in 2025

Discover how agencies can choose the best bulk email tool in 2025. Compare pricing, features, and delivery rates. Learn why Flight is built for agencies that need affordable email marketing.

Introduction

Agencies run email campaigns for multiple clients, which means sending a lot of emails every month. The problem? Many email tools use contact-based pricing that makes campaigns expensive fast. Choosing the right bulk email tool in 2025 can save your agency money while giving your clients the results they expect.

In this guide, we’ll walk through what to look for in a bulk email tool and share the best options agencies can consider today.

What Makes a Good Bulk Email Tool for Agencies?

Not all email tools are built for agencies. Before choosing one, here are the features that matter most:

  • Affordable Pricing Model
    Look for volume-based pricing (emails sent) instead of contact-based (subscribers stored). This way, you can send more without paying for large lists.
  • Scalability
    Agencies need tools that can handle multiple clients and campaigns at the same time without slowing down.
  • Deliverability
    High inbox placement rates are key. A cheap tool is useless if emails land in spam.
  • Campaign Management
    Features like segments, templates, A/B testing, and resend-to-unopened help improve client results.
  • Ease of Use
    Your team should be able to set up and launch campaigns quickly without complex training.

Top Bulk Email Tools for Agencies in 2025

Here are some of the best tools agencies can consider:

  • Flight – Built on SendGrid’s reliable infrastructure, Flight is designed for agencies that need 50,000 emails/month at just $30. Includes lists, segments, templates, and campaign analytics.
  • SendGrid – Great for API-driven bulk sending, but less agency-focused.
  • Brevo (Sendinblue) – Good for email + SMS campaigns.
  • MailerLite – Budget-friendly for smaller client projects.
  • Elastic Email – Super cheap bulk sending, but fewer advanced features.

See also: Best Low-Cost Email Marketing Tools for Agencies in 2025 →.

Why Flight is Different

Most tools either charge per contact or lack the agency features you need. Flight is built differently:

  • Affordable at scale – Fixed price for bulk sending
  • Campaign-focused – Manage lists, templates, and reporting in one place
  • Agency-ready – Simple setup, reliable delivery, no extra costs

With Flight, agencies can run more campaigns without worrying about high subscription bills. 

Final Thoughts

Choosing the right bulk email tool for agencies comes down to cost, features, and deliverability. While there are many options on the market, Flight offers one of the most affordable and agency-friendly solutions in 2025.

If you’re an agency looking for early access, now is the best time to try Flight and see how it fits your workflow. If you want to send more for less and skip the complexity,

join Flight’s early access waitlist today →

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